How we work

Six stages. Nothing hidden between them.

Every project runs the same route: discovery, strategy, design, development, testing, launch. You know what happens in each stage, what we need from you, what you receive, and the day money is due.

See what it costs Start a project

Stages, start to handover

50 / 30 / 20

Payment milestones

5–7 days

Fastest landing-page build

Hourly invoices. Ever.

Discovery Strategy Design Development Testing Launch Discovery Strategy Design Development Testing Launch

01 The delivery process

A route, not a mystery.

Each stage has an input, an output and a gate. The output of one is what the next stage needs, which is why the schedule holds and why the price stays fixed.

Stage 01

2–3 days

Discovery

We find out what the site actually has to achieve before we draw anything.

We talk to you, your customers and your team. We look at competitors, analytics and the messages you already use. The output is a short brief that states the objective, the audience and the single action the site must drive.

What you receive

Project brief
Audience and competitor notes
Objective and success criteria

Duration: 2–3 days
Your involvement: One 60-minute call and a short questionnaire.

Gate Nothing is quoted until the brief exists. If discovery tells us the project is bigger than we thought, we say so here, not at the invoice.

Stage 02

2–4 days

Strategy

Structure and message come before colour — the order that saves money.

We map the pages, the navigation and the content each page must carry. Every page earns its place by answering a question a real customer asks. We agree the quotation here, so the price you sign is the price you pay.

What you receive

Sitemap
Content plan per page
Fixed scope and quotation

Duration: 2–4 days
Your involvement: Review and approve the sitemap and scope.

Gate The scope and the price are fixed at this gate. Nothing is built, and no money changes hands, until you approve both.

Stage 03

4–8 days

Design

Interface, motion and type direction — presented as one coherent system.

We design the full experience, not a few pretty screens. You see the real pages with real content, including how they behave on a phone and how they move. We refine through the revision rounds included in your package.

What you receive

Full page designs
Design system and components
Motion direction

Duration: 4–8 days
Your involvement: Structured feedback in two or more rounds.

Gate Written approval of the design is the gate. It unlocks the design milestone payment and the start of development — nothing is developed on a guess.

Stage 04

5–15 days

Development

Hand-built, accessible, fast — and yours to keep from the first commit.

We build the front-end and back-end, wire the integrations, and connect your domain and hosting. The code lives in your repository from the first commit. We check the work against the approved designs as we go, not at the end.

What you receive

Production-ready build
CMS and admin setup
Integration wiring

Duration: 5–15 days
Your involvement: Optional checkpoint review mid-build.

Gate The build is checked against the approved design as it is written, not in one pass at the end.

Stage 05

2–4 days

Testing

Real devices, real browsers, real order flows — before a customer finds the bug.

We test on the browsers and phones your customers actually use. Forms are submitted, payments are exercised, and the site is checked for speed, accessibility and search readiness. Defects are fixed before handover, not after.

What you receive

Cross-browser and device testing
Accessibility and performance checks
Launch readiness report

Duration: 2–4 days
Your involvement: Final review pass on the staging link.

Gate Defects are fixed before handover. A launch-ready site is the deliverable, not a site with a list of known problems attached.

Stage 06

1–2 days

Launch

We go live, hand over the keys, and stay on call while it settles.

We deploy, verify redirects and analytics, and walk your team through the site. You receive documentation, credentials in your name, and a support window included in your package. After that, the maintenance plan is optional — never required.

What you receive

Deployment and DNS cutover
Documentation and training
Post-launch support window

Duration: 1–2 days
Your involvement: Approve the launch and receive handover.

Gate The final milestone clears before deployment. You receive the keys, the documentation and the training on the day the site goes live.

02 Payment milestones

You always know when money is due.

Three payments, each triggered by something that has already happened. You are never asked to pay for work that has not started, and you never pay a fourth time without agreeing to it.

50% First

Deposit

To begin work.

Discovery starts. We open the project, run the first call and schedule the work.

30% Second

Design approval

After the design is signed off.

Development starts. The approved design becomes the specification we build against.

20% Final

Before launch

Before final launch and handover.

Deployment and handover. Your site goes live and the support window starts.

Approval is what triggers payment

Each milestone is unlocked by a written approval against a named deliverable, so the invoice and the work always line up. You approve the design, the 30% becomes due. You approve the final review, the last 20% becomes due and we go live. If we ask for approval and do not hear back within ten working days, the project pauses rather than us assuming a yes.

What is not in the fee

Development fees and the cost of running your website are separate. These are quoted to you before you pay them, and they are billed at cost:

Domain registration PKR 1,500–3,500 / year
Hosting PKR 3,000–9,000 / year
Premium plugins & licences Quoted at cost
Payment gateway fees Provider pricing
Stock photography & fonts Quoted up front

03 Handover

What you get at the end.

The build is only finished when you can run it without us. Everything below is handed over on launch day, in your name.

The code

The full source repository, in an account you own, from the first commit. Not an export, not a zip file — the repository, with its history.

The documentation

Plain instructions for updating content, publishing changes, and finding the things you will need to change in the first year.

The training

A walkthrough of the admin system and the parts of the site your team will actually touch, recorded so you can watch it again.

The support window

A period after launch, included with your package, where defects in what we delivered are fixed at no cost. The length depends on the package.

Your domain and hosting

Registered in your name, with the credentials handed over. If we part ways, you keep the domain and the site.

The keys

CMS admin access, repository access, hosting access and analytics — everything needed to operate the site without a developer.

Support window by package

The post-launch window is fixed by the package you choose, not negotiated afterwards. It covers defects in the delivered build: broken layouts, forms that do not submit, links that go nowhere. It does not cover new features or new content, which are quoted as ongoing maintenance.

Package	Scope	Revision rounds	Post-launch support
Landing Page	One custom landing page	2 rounds	None included
Starter Website	Up to 5 pages	3 rounds	30 days
Business Website	Up to 10 pages	4 rounds	45 days
E-commerce Website	Online store	4 rounds	45 days
Premium Custom Website	Scope defined together	Agreed in the quotation	Agreed in the quotation

Revision rounds, delivery windows and support windows are the ones published on the pricing page and on your quotation. Delivery windows count working days and pause while we are waiting on your inputs — the full rules are in the Delivery Policy.

Next step

See the price before you see us.

Packages are fixed-scope and fixed-price. Read what each one includes, then tell us what you need built.

See pricing Start a project

Or read the Service Agreement and the Payment Policy first.